"We sometimes emphasize the danger in a crisis without focusing on the opportunities that are there."

Al Gore

Green Resources > What is Green Building

The office of the Federal Environmental Executive defines a green building as "the practice of 1) increasing the efficiency with which buildings and their sites use energy, water, and materials, and 2) reducing building impacts on human health and the environment, through better siting, design, construction, operation, maintenance, and removal-the complete building life cycle." Buildings are responsible for almost one-half of all greenhouse gas emissions today.

Sustainable properties are the future of the real estate industry. Consumer demand and government policy are making this happen. Many consumers, real estate professionals, and property owners are taking steps towards greening their properties.

Residential Demand

As the green building movement gains momentum, so does the consumer demand for greener properties. Two-thirds of consumers are paying attention to green homes and buildings; they recognize the link between green properties, cost savings and healthy living.

Consumers also understand the long-term investment and savings associated with greener homes. Homebuyers who ranked energy efficiency as "very important" purchased homes that had a median price $12,400 higher than those who ranked it "somewhat" or "not important." Help your clients green their homes and their lifestyles by earning NAR's Green Designation today!

Commercial Demand

Government incentives and policies are increasing the number of green commercial buildings and retrofits as well. Nearly 25% of all new construction projects in the U.S. are LEED-registered. Additionally, the number of states with green building policies, standards, legislation, and programs increased from 13 to 31 between 2005 and 2008 (Green Outlook Report, McGraw Hill Construction 2009). Help your clients prepare for the future by earning NAR's Green Designation.