What is Green Building

According to the U.S. Green Building Council, "Generally, green homes are healthier, more comfortable, more durable, and more energy efficient and have a much smaller environmental footprint than conventional homes."

Sustainable properties are the future of the real estate industry. Consumer demand, residential builders, federal government incentives, and local government policy are making this happen. Many consumers, real estate professionals, and property owners are taking steps towards greening their properties.

As the green building movement gains momentum, so does the consumer demand for greener properties. Two-thirds of consumers are paying attention to green homes and buildings; they recognize the link between green properties, cost savings and healthy living.

Consumers also understand the long-term investment and savings associated with greener homes. Homebuyers surveyed by NAR who ranked energy efficiency as "very important" purchased homes that had a median price $12,400 higher than those who ranked it "somewhat" or "not important." Help your clients green their homes and their lifestyles by earning NAR's Green Designation today.

Know your footprint

Ready to Go Green?