Why Earn NAR's Green Designation

Stand out

Learn green real estate concepts, principles, practices and benefits from the ground up in a way that makes sense to you and your clients. Stand out with the only green designation for real estate agents conferred by the National Association of REALTORS®.

WEBINAR: Understanding Your NAR Green Member Benefits

This Green REsource Council webinar will help agents understand the value and availability of the membership benefits associated with NAR's Green Designation. We will also explore some new benefits that will be made available to GRC members in the coming year, allowing you to continue to advocate your knowledge in this sector of the industry. View the recording now!

Get involved

Your membership with NAR's Green REsource Council provides you with more than just green education. By completing the designation, members will receive the best, most relevant information about the industry, not to mention involvement in our vibrant and growing community of NAR Green Designees. Upon completing NAR's Green Designation, members will be immediately visible as a REALTOR® knowledgable on green topics on 4 websites where potential clients can seek out your expertise. NAR Green Designees also have access to a wealth of benefits, such as customizable Green Client Handouts, power point presentations, a variety of press releases, monthly newsletters and webinars, and various professional marketing materials.

Lead your community

NAR's Green Designation is not part of a fad. Green real estate is altering fundamental market dynamics. Commuting costs and energy efficiency are considered more carefully in home buying decisions. As energy costs continue to rise, this issue will stay top of mind for clients. Heating and cooling costs were at least "somewhat" important to 85% of home buyers in 2013. A whopping 73% of home buyers considered commuting costs at least "somewhat" important in the same study.1 Finally, state and local governments are requiring a certain energy standard on new construction, and two-thirds of state governments have currently implemented green building policies.2

1Source: Profile of Home Buyers and Sellers 2013, National Association of Realtors®
2Source: McGraw Hill Construction Green Outlook 2011: Green Trends Driving Growth

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